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Case Study 1:
Week 1
27th July 2023 (KW: window repair location)
Week 2
27th July 2023 (KW: window repairs location)
Week 3
27th July 2023 (KW: window repair location)
Week 4
27th July 2023 (KW: window repairs location)
In just four weeks, we soared to the top of the map rankings, and here’s the strategy we used:
- Actively Sought and Responded to Reviews on Our Map Listing Our journey to dominating local map rankings began with a sharp focus on collecting genuine customer reviews. Recognizing the crucial role reviews play in local SEO, we prioritized gathering feedback from satisfied customers. But we didn’t just ask for reviews—we made sure to respond to each one, whether it was positive or offered constructive criticism. This engagement not only shows potential customers that we care, but it also signals to search engines that our business is dynamic and attentive.
To make this process efficient, we implemented an automated system to collect and promptly respond to reviews. This system also helped us share positive feedback across social media and our branded platforms, amplifying our online visibility. In just a few weeks, we garnered about 10 new reviews, each enhancing our credibility and boosting our presence in local search results.
- Added Approximately 50 Reviews on Third-Party Sites Like Yell While many businesses focus solely on Google reviews, we saw the value in third-party review sites like Yell. These often-overlooked platforms are essential for diversifying your review profile and establishing credibility across the web.
We went the extra mile by adding around 50 third-party reviews on various platforms. This strategy not only bolstered our online reputation but also provided more opportunities to share and promote these reviews. By enhancing the visibility of pages featuring third-party reviews, we attracted more traffic and built trust with a wider audience. The key takeaway is that third-party reviews are valuable assets that can significantly enhance your SEO strategy.
- Promoted Review Links on Social Media We didn’t let our reviews go unnoticed. Instead, we actively shared them across our social media channels. But we didn’t stop there. We transformed these reviews into various content formats—videos, graphics, and short testimonials. By sharing these across our social media accounts, including those on expired domains and influencer pages, we extended our reach and engaged with a broader audience.
This multi-channel strategy ensured our positive customer feedback reached potential customers wherever they were online. The ripple effect of sharing and repurposing content greatly boosted our social signals, contributing to our improved map rankings.
- Developed Pages Targeting Suburbs Identified by Geogrid Pins Recognizing the importance of proximity in local SEO, we created dedicated pages targeting specific suburbs identified by pins on our geogrid. These geo-targeted pages were tailored to the unique needs and search behaviors of customers in those areas.
Each page was optimized with local keywords and relevant content, and linked back to our main site through locally relevant channels. By strategically pushing out proximity, we expanded our reach and established a stronger local presence in multiple neighborhoods. This tactic was crucial in driving localized traffic and improving our visibility where it mattered most.
- The Secret Weapon: Press Release Dominator! Our not-so-secret weapon, the Press Release Dominator, was instrumental in our success. By crafting and distributing well-optimized press releases, we not only generated high-quality backlinks but also created buzz and media coverage for our business.
Press releases, when done right, are a powerful tool. They help you reach new audiences, build authority, and drive significant traffic to your website. The best part? This approach appears entirely natural to search engines, avoiding the risks associated with aggressive link-building tactics that can sometimes backfire.
Warming Up Content Before Building Links A key insight we gained during this campaign was the importance of warming up new content before aggressively building links. Instead of immediately flooding our new pages with backlinks, we focused on sharing them across social media and creating engaging video content to build initial momentum.
This strategy not only appeared more natural to search engines but also ensured that our content had a strong foundation before we began more intensive link-building efforts. By warming up the content first, we achieved more sustainable growth and avoided potential penalties from over-optimization.
Check Out Our Ranking Improvements! Take a look at the significant improvements in our keyword rankings, as shown in the Local Dominator Geo Grid Rank Tracker screenshots.
Campaign Details
Country: UK
Campaign Start: July 2023
GBP Category: Glass repair service
Niche/Main Keyword: Window repair/s Location
Location/Service Area Population: 170k to 200k
Worked Started: Monday, 24th of July, 2023:
Website built on WordPress, with Elementor and Astra… 5 pages so far… Home, About Us, Services, FAQ, contact…
The homepage was reverse-engineered from 2 x competitors and 1 x industry leader in a major city, 10% unique and 90% AI and then manually edited, (normally it would be about 50-50 on the homepage for local but testing it out)… 100% AI content on the rest of pages… Entities and topical research carried out and included…
The homepage, which is the GBP URL is structured something like this –
Hero section with a background image that has the same file and ALT text as the main keyword/s [Window Repair/s Location]… The call-back form on the right… H1 on the left with the brand name and main keyword and location mentioned… A small blurb under H1 and CTA button under that…
A phone call to action bar under the hero section…
H2 with a semantic variation of the H1 tag, main keyword included but without the location… Text with brand name and location once in bold… H3 headers with services… We will most likely link them to the appropriate service pages in future…
Image and the FAQ section (Normally have the FAQ section lower down on the page but testing)…
Text blurb… Bullet points… CTA button…
A phone call to action bar and 3 main services in boxes with text content and CTA buttons…
6 x sub-service boxes…
Why choose us and trust section… reviews will go under this…
Call-back form and map embedded in the footer.
Update: 25th of July 2023:
Images added to GBP using this method below –
To be updated.
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