How To Spot a Good SEO Client
As a local SEO freelancer, consultant, or agency, signing on new clients can be both exciting and nerve-wracking. You may feel a sense of trepidation about starting a new project and wonder if the client will be a good fit for your business. After all, there are some experiences working in this field that can cause a great deal of stress. However, there are also many positive experiences that can make you truly enjoy your work.
To help ease your concerns and ensure that you sign on clients who are a good match for your business, it’s important to look out for “positive flags.”
These are the signs that indicate whether a potential client is a good fit and if there’s potential for a strong working partnership. By being aware of these positive flags, you can make more informed decisions about which clients to work with and enjoy a more positive and productive working relationship. In this article, we’ll explore six positive flags to look out for when signing on new local SEO clients.
1:The client follows your onboarding process effectively and doesn’t ask about cancellation processes during the onboarding call.
One of the biggest positive flags is a client who is committed to the onboarding process. They don’t delay giving you access to necessary accounts, like Google Business Profile and Google Analytics, and they follow your onboarding instructions to a tee. They show respect for your process and value the effort you put in to create a strong foundation for your work together. Additionally, a client who doesn’t ask about cancellation processes during the onboarding call is a massive red flag and is someone who is in it for the long haul, rather than just testing the waters or looking for a way out.
2:The client is open about their budget and long-term business goals and doesn’t try to negotiate down your prices or expect more work for less money.
Another important positive flag is a client who is transparent about their budget and business goals. This shows that they are committed to investing in their business and understand the importance of local SEO. They don’t try to haggle with you to lower your prices or ask for more work for less money. This level of openness and honesty is crucial for a healthy working relationship.
3:The client trusts your local SEO skills and is excited about how you can help them. They listen to your findings and are open to your strategy.
A client who trusts your skills and experience is a valuable asset to any local SEO professional. They understand that you are the expert and respect your recommendations. They don’t micromanage or try to tell you how to do your job. Instead, they give you a clear brief and are open to hearing about your priorities and strategy for their local SEO campaign. This level of trust and collaboration leads to a more productive and successful working partnership.
4:The client is patient and waits for your monthly progress reports, showing interest in the work you’re doing.
SEO is a slow game, and it can take time to see results. A client who understands this and is patient enough to wait for your monthly progress reports is a positive flag to look out for. They’re not expecting immediate results and are willing to wait for the campaign to gain traction. Additionally, a client who is interested in the work you’re doing and wants to hear about progress updates is someone who values your work and understands the value you bring to their business.
5:The client treats you as a human and shows interest in you as a person, as well as supporting your business.
A client who values you as a person and not just as a service provider is an ideal client to work with. They respect your boundaries and understand that you have a life outside of work. They don’t call or email at all hours of the day and night, but instead, show empathy and consideration for your time. Additionally, a client who supports your business is someone who recognizes the value of your work and is willing to refer you to others or provide a testimonial.
6: The client responds to your emails quickly and efficiently and pays their bills on time.
A client who responds to your emails in a timely manner and pays their bills on time is a positive flag to look out for. They understand that you have other clients and responsibilities, and they don’t leave you hanging when you need information or feedback. Additionally, a client who pays their bills on time is someone who values your work and understands that you need to get paid in order to continue providing your services.
In conclusion, working with local SEO clients can be a rewarding experience, but it’s important to be mindful of the red flags that may indicate a difficult working relationship. By keeping an eye out for the positive flags discussed in this article, you can increase your chances of signing on clients who are a good fit for your business and create a more positive and productive working relationship.
Remember to look for clients who respect your expertise, communicate effectively, and are committed to the long-term success of their business. By focusing on these positive flags, you can build a strong client base and enjoy the benefits of a successful local SEO career.
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